Telling your good brand story…
Branded content – content that speaks to the features and benefits of your product or service – is nothing new. What is new is its rising popularity as a marketing tool. Companies are recognizing that today’s consumers rely less on traditional advertising and more on information to make purchasing decisions. They’re looking for content that answers their questions, solves their problems and focuses on their needs – not those of the corporation.
This takes “pathologically empathetic writing”, as Ann Handley writes in her book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.
Pathological empathy for the audience is a key ingredient of this Anne’s (with an “e”) content marketing writing. By combining storytelling, journalism and corporate communications skills, I can help you build brand awareness through compelling and “empathetic” customer centric content that informs, inspires and helps turn readers into customers or clients. Please contact me to learn more about how I can support your content marketing efforts.
For the past 2 years I’ve been writing posts for Tangerine’s Forward Thinking blog – a personal finance blog covering topics of saving, investing and good money management.
How to Explain Investing to Kids (June 2018)
Should I Join a Money Club? (May 2017)
How People in Their Twenties Can Build a Good Credit History (February 2017)
Starting Over at 56 (December 2016)
Why It’s Important to Talk About Money with Friends (October 2016)
How to Build a Resilient Investment Portfolio (August 2016)
Keeping Your Credit Card Safe (January 2016)
Through Mediaplanet, I write sponsored content in the areas of health care, financial tech (fintech) and innovation.
Breakthrough Skincare Innovation Now Available in Canada (June 2018, Chatelaine Supplement)
Biologic Therapies: New Hope for People with Atopic Dermatitis (June 2018, Chatelaine Supplement)
Using 3D Printing to Help People with Glaucoma (June 2018, Maclean’s Supplement)
Discovering How to Restore Eyesight Through Cell Transplantation (June 2018, MacLean’s Supplement)
People with Epilepsy Enjoying Freedom from Seizures (April 2018)
Help and Hope for People with Brain Injuries (April 2018)
The New Standard of Care in Breast Cancer Screening (Maclean’s supplement, April 2018)
New Flu Vaccine More Effective in Protecting Elderly (December 2017)
Improving Access to Innovative Drugs for Canadians with Obesity (December 2017)
Cancer-Associated Thrombosis: A Critical Gap in Cancer Care (September 2017, Maclean’s supplement)
Canine Influenza: Everything You Need to Know (June 2018)
Is Your Pet in Pain (June 2017)
How Canadians Benefit from an All-Digital Bank (June 2018)
Plenty of Opportunities for Women in Trades (March 2018)
Why Mentorship Matters to Your Career (March 2018)
Social Innovation Needs You, and You, and You (June 2017)