Mental Models, Risk Communication and a New Book

Mental models, mind sets, world views all mean basically the same thing – how humans perceive the world around them and how these perceptions affect their decision making and behaviour. When it comes to communicating about risk, getting insight into people’s mental models goes a long way to helping your communications strategies and materials do what … Read more

Qualitative Research to Improve Electrical Worker Safety

To work live or not work live. That is the question and decision that electricians face on a daily basis, and it’s an important one. It can mean the difference between life and death. According to the Ontario Electrical Safety Authority the probable cause of 70% electrical related fatalities over 2004 to 2013 in Ontario was improper … Read more

Roofing and Risk Communications

I’m getting a new roof installed today. It’s not easy writing to the bang, bang, bang of the roofers’ hammers and shovels, but write I must. My roofing woes started about a year and a half ago when the shingles on the southern slopes started to curl and buckle. The south end always gets hit … Read more