Creating content that performs
I help clients generate awareness of their product or service, motivate potential customers to take action, and convert prospects into customers through the following content creation services:
Content Marketing
Shrewd business leaders recognize that customers and prospects value content that answers their questions, solves their problems, and focuses on their needs. That’s why content marketing is a key part of their communications strategy. By combining storytelling, journalism, and research skills, I produce informative and engaging content marketing materials that position your product or service as the solution your customers are looking for. Here’s what I can do for you:
- Blogs and articles
- Listicles
- Question & Answer (Q&A) interviews
- Hybrid editorial/Q&As
- Infographics (text only)
Copywriting
Copywriting is another one of my content creation services. I write clear, concise, and persuasive copy that captures your brand voice and attracts customers and prospects. Here are some things I can help you with:
- Website copy
- Newsletters
- Email campaigns
- Blog and social media posts
- Tag lines …. and more
Case Studies
Let me help you showcase the success of your product, service, or organization through my case study writing services.
Ghostwriting
Busy executives may not have the time and capacity to write an article, blog, or thought piece. That’s where I come in. I have experience helping executives and senior managers enhance their professional credibility and leadership through my ghostwriting services.
Content Strategy and SEO Support
While I am mostly involved on the creative execution side, I have recently started to support my clients more with content strategy and search engine optimization (SEO) – at their request – and have added these to my service offerings.
Please contact me to learn more.